Personal Information
Entreprise/Lieu de travail
Melbourne, Australia, Victoria Australia
Secteur d’activité
Advertising / Marketing / PR
Site Web
about.me/paulchappell
À propos
I have been working in advertising, marketing and media for the past 24 years, traversing both traditional and digital media in creative and strategic roles.
Currently I'm GM of The Story Lab, a global network of content agencies in the Dentsu Aegis Network. We develop comprehensive content solutions from strategy through to production, distribution, integration, amplification and performance management. It's an exciting path to be forging, working with local and global brands to tell meaningful brand stories that disrupt the old school model of marketing and advertising.
I love the challenge of migrating clients from traditional thinking to digital thinking, and combining both channels...
Mots-clés
content marketing
branded content
advertising
marketing
content
video marketing
digital marketing
branding
content strategy
business
content planning
agency
content is king
new media
strategy
storytelling
communications
digital strategy
trends
future
technology
online video
brand strategy
brand archetypes
innovation
adma
video site maps
social media
twitter
facebook
video
film
google
australia
conversion
melbourne
youtube
contests
video seo
Tout plus
Présentations
(5)J’aime
(44)The creative process for programmatic: A guide for marketers
IAB Europe
•
il y a 7 ans
Brand Positioning Workshop
Beloved Brands Inc.
•
il y a 11 ans
The lean brand in 999 words
Robert-Emmanuel Mayssat
•
il y a 9 ans
[Report] Defining and Mapping the Native Advertising Landscape, by Rebecca Lieb
Altimeter, a Prophet Company
•
il y a 10 ans
The State of Native Advertising
Joe Pulizzi
•
il y a 9 ans
Native advertising masterclass
Rafat Ali
•
il y a 10 ans
Why Content Marketing Fails
Rand Fishkin
•
il y a 9 ans
What is a great digital creative brief
Julian Cole
•
il y a 11 ans
Globalising Content for an International Audience
Typeset
•
il y a 9 ans
Share this millennial study_2014
ShareThis
•
il y a 9 ans
Culture of Content Webinar
Rebecca Lieb
•
il y a 9 ans
Welcome to the Funnel - Social and Content Distribution Strategies
Jason Miller
•
il y a 9 ans
The Next Generation Content Is The Product
Helge Tennø
•
il y a 8 ans
Living in a Connected, Collaborative but “Dis-integrated” Society - Simone Cicero Keynote OuiShare Forum
Simone Cicero
•
il y a 8 ans
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
Voice Agency
•
il y a 8 ans
Archetype Overview with brand examples & character compass
Emily Hean
•
il y a 10 ans
10 PowerPoint Templates That Don't Suck
Presentation Panda
•
il y a 8 ans
Top 15 for '15: 2015 Marketing and Advertising Trends
HubSpot
•
il y a 8 ans
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Joe Pulizzi
•
il y a 8 ans
Strategic Brand Management
Filiberto Amati
•
il y a 9 ans
Sample creative briefs
josue_cerda
•
il y a 12 ans
Nathalie Nahai - The psychology behind persuasive storytelling
Nathalie Nahai
•
il y a 10 ans
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
il y a 10 ans
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integrated
Patty Radford Henderson
•
il y a 13 ans
Digital Strategy 101
Bud Caddell
•
il y a 10 ans
FYI Report Live: Adobe Digital Symposium 2013
Isobar Australia
•
il y a 10 ans
Content Strategy: Content is King!
Karen McGrane
•
il y a 14 ans
Death To Bullshit
Brad Frost
•
il y a 11 ans
Content Strategy for Responsive Websites
Clarissa Peterson
•
il y a 11 ans
Digital content trends 2013
Neil Perkin
•
il y a 11 ans
Personal Information
Entreprise/Lieu de travail
Melbourne, Australia, Victoria Australia
Secteur d’activité
Advertising / Marketing / PR
Site Web
about.me/paulchappell
À propos
I have been working in advertising, marketing and media for the past 24 years, traversing both traditional and digital media in creative and strategic roles.
Currently I'm GM of The Story Lab, a global network of content agencies in the Dentsu Aegis Network. We develop comprehensive content solutions from strategy through to production, distribution, integration, amplification and performance management. It's an exciting path to be forging, working with local and global brands to tell meaningful brand stories that disrupt the old school model of marketing and advertising.
I love the challenge of migrating clients from traditional thinking to digital thinking, and combining both channels...
Mots-clés
content marketing
branded content
advertising
marketing
content
video marketing
digital marketing
branding
content strategy
business
content planning
agency
content is king
new media
strategy
storytelling
communications
digital strategy
trends
future
technology
online video
brand strategy
brand archetypes
innovation
adma
video site maps
social media
twitter
facebook
video
film
google
australia
conversion
melbourne
youtube
contests
video seo
Tout plus