Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Strategic Planner
Secteur d’activité
Advertising / Marketing / PR
À propos
In the time I've worked in the advertising industry, things have changed dramatically in some respects, and not at all in others. While technology changes our perceptions and expectations and creates complexities for creating advertising that 'works', it does not change innate human behaviors. While the undoubted proliferation of media touch-points creates a challenge in finding audiences at scale, it does not change the underlying roles of media within marketing.
I contemplate, and help clients and colleagues navigate, such questions and dilemmas, while ensuring consumer insight and understanding is prioritized and clear business goals are pursued.
Throughout my time at agencies, I ...
- Présentations
- Documents
- Infographies
An Introduction to Channel Strategy
David Carr
•
il y a 7 ans
on Service Design
Patrick Quattlebaum
•
il y a 11 ans
Inspiring Creativity
Daniele Fiandaca
•
il y a 9 ans
Rick James Model for selling innovative ideas
Julian Cole
•
il y a 8 ans
Insighting introduction
Kristof De Wulf
•
il y a 14 ans
WHO PUTS THEIR PLANNER IN THE CREDITS? [INFOGRAPHIC]
becca taylor
•
il y a 9 ans
Culture
Reed Hastings
•
il y a 14 ans
What is Comms Planning?
VCU Brandcenter
•
il y a 9 ans