Daniela Dumitrascu

Romania Romania

Marketing Director at Heidi Chocolat

Marketing professional with over 8 years of experience in brand management, over 30 new product launches, 10 major integrated marketing campaigns and 5 honors and awards. - Direct responsibility for marketing budgets and for P&L of brands with over 30 M euro revenue in categories like chocolate, biscuits and cheese. - Responsibility for research, data analysis, brand and category strategy, long-term planning and communication (packaging, online, TV, radio, special events, in and out door, PR). - Strong people skills, developing direct reports and gaining commitment of non-reports in assumed projects. Highly appreciated for: courage, ownership of projects and optimism. Area of ex...