Elena Zhadanova

Moscow, Russian Federation Russian Federation

Commercial Director

Retail

- Responsible for sales and profit results - Establish commercial policy and sales strategy for all channels especially for modern trade - Provided category management for some retailers - Establish and develop firm trade network - Develop and improve brand portfolio, repositioning of all brands, set up rebranding strategy - Assortment strategy fulfillment - Price building - Demonstrated industry knowledge and commercial acumen in delivering packaging layout development designed to achieve optimal results - Collaborated with contacts to provide effective co-promotion development and implementation designed to attract attention of buyers and end consumers Managed advertising campaigns in...