John (J.D.) Lineen

Greater Philadelphia Area United States

Global Digital Director, Global Commercial Strategies & Platforms

Advertising / Marketing / PR

I've spent the past 15+ years focused on delivering high-quality digital experiences to HCPs and patients within the pharmaceutical industry. I have a passion for business strategy in digital/MCM, including pure digital strategy, user experience, web & mobile design, content strategy, and analytics. My strengths lie in developing a customer-centric digital strategy, and then driving large-scale and complex digital transformation programs from vision to launch to produce measurable results. I'm currently leading global web/mobile strategy and platform development within GlaxoSmithKline's Global Multi-Channel Marketing team. I am the business lead for our GSK Healthcare Professional p...