Jeff McCarthy

Rochdale United Kingdom

Digital & sport marketing specialist

Technology / Software / Internet

Senior digital marketing specialist. Since 1996 has worked in Ecommerce, Eretail, Mcommerce, interactive and direct marketing in B2B and B2C environments. Skills include social media, digital publishing & magazines, email marketing, SEO, PPC, mobile marketing, affiliate, CRM/database marketing. Jeff is currently researching impact of social media on football clubs. Highly experienced speaker/trainer for CIM, IDM, Econsultancy, MMUBS and more. In-company training for CIM Academy. One of the very first marketers to receive the IDM CPD Award (Feb 2006). Internationally published author in practitioner and academic journals, such as Internet Research & the Journal of Direct, Data and ...