Joanna Halton

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Brand comms and digital marketing strategist; with a holistic understanding of the marketing mix and specialist knowledge in social media and content. Clients: Chewits, Holiday Inn, Greater Manchester Police and other forces, Gumtree, Aldi, Rare Fashion, The Co-operative Bank, Biogen, Seagate, Grosvenor Casinos, Aldi, Dyson, Lambrini, Fellowes, Crabbie's Ginger Beer and Jacamo - 8 years focusing on digital with experience of planning and running big, integrated campaigns spanning paid, earned and owned channels, including SEO, PR, PPC, display, TV, radio, influencer outreach, social and video. - Experience across various verticals and markets, from alcohol, hospitality and FMCG to te...

social media purchase decision influence customer journey

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Joanna Halton

Présentations

Social media and the customer journey: What role does it play in the buying cycle for UK consumers?

Creative Lancashire - Joanna Halton

J’aime

A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand.

Answering The Agency Talent Challenge

Using topic modelling frameworks for NLP and semantic search

Key Digital Trends for 2018

Crap. The Content Marketing Deluge.

How to have less rubbish ideas #brightonseo

Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 70+ infographics

The state of social media: A customer experience approach, presented by Bryan Long

Data and Creativity - A Content Marketing Winning Formula - SASCon 2016

thinkLA Trends Breakfast 2012 - Jonah Peretti

Jaws in Space (Ressurrection) - BrightonSEO

How to Build a Content Marketing Strategy

PESO primer for public relations: Paid, Earned, Shared and Owned

Why Content Marketing Fails

2015 Trends

Wave 8 - The Language of Content | UM | Global Social Media Tracker

Semantic seo for the people - Theory and Practice of Semantic Search

Digital SWOT - the digital landscape for 2014

Revised and prettier version of the Likes Loathes and Loves Presentation

Help - I'm a content marketer! 15 tips presentation ontheedge Birmingham Sept 2013

Dell Ideastorm - Community involvement

The Social Media "Like-Cycle"

Social Brands Presentation by Jeremy Waite

How to Become a Better Speaker

Introducing COMMON

How to do presentations that don't induce suicide

Facebook Edgerank

How I stopped worrying about the future, and got busy inventing it

Digital marketing best practice - Smart Insights

2012 social media final, v2