Joe DeLuca

Greater New York City Area United States

Director of Strategy at Beyond

Advertising / Marketing / PR

What I do: Multichannel strategy Customer experience planning Journey mapping Tactical programming Digital creative New business I enjoy creating unique experiences that deliver results for our clients and their customers. On a daily basis I establish agency-wide creative and strategic processes, drive tactical execution, plan multichannel and digital experiences, partner with UX on journey mapping and persona development, and educate creatives on writing and designing for digital, all while working on several pitches at any given time. I am interested in a user-centric, content-centric approach, but one that is founded in data. I want to think through the website but I also want to t...