Katherine Lisciani

Greater New York City Area United States

Marketing Strategy Maven | Named a Top Millennial in Marketing by LinkedIn | Disrupting the agency one marketing problem at a time

Advertising / Marketing / PR

To me, marketing is part creativity and part science. It's not only about knowing what your consumers are doing and where but, also the why and how to leverage an action or behavior. I'm an avid problem solver with a great fascination for people, culture, and the unique lessons to be learned from the data in between. In my career I leverage my creative interests in editorial and visual storytelling against my analytical curiosity to help brands identify new or missed opportunities for engagement, attribution, and growth across their customer journey and marketing mix. Focusing on the target audience and what creates value for them, I engineer desirable experiences between people and the...