Pedro Laboy

Greater New York City Area United States

EVP, Marketing Transformation and Analytics

Advertising / Marketing / PR

Marketing Strategist, Data Scientist and Technologist Smart, results driven, strategy. One built on marketing, innovation, technology and data analytics, yet it is channel agnostic and fully integrated. That is what I do. EXPERTISE: Strategy – Business, Brand, Product, Customer, Innovation Customer Experience – Journey Mapping, CX Strategy, Experience Enablement Data Science – Analytics, CRM, Modeling, Attribution, Performance, ROI Digital – Search, Paid, Owned, Mobile, Social, UX, IA Technology – Social, Web and Mobile Platforms Acquisition – Email, Channel, Direct, POS Branding – Research, Architecture, Positioning New Business – RFP, Pitch, Close