Raquel Goncalves

Lisbon Area, Portugal Portugal

Strategic Planning Director - Wunderman Portugal

Advertising / Marketing / PR

Strategic Planning Director of Wunderman Portugal, Digital & CRM worldwide leading agency, working with brands such as Phillip Morris, NIVEA, GALP, Danone, Intermarché, Ford, Microsoft, Novartis, to develop their CRM, Social and Digital approaches. I specialized in creating an ecosystem view of online and offline touch points, that work in synergy across multiple platforms: Social, Mobile, Video, eCRM, Digital Promotions, DM and even traditional media, all flowing from a single sharp strategy. Prior to joining Wunderman Portugal in 2006, i spent 6 years at Proximity Portugal, first as an account executive and moving in 2005 to become Head of Strategic Planning. Over my career, i have bee..