Nick Sturkenbaum

Eindhoven Area, Netherlands Netherlands

Embedding Design thinking in Digital Innovation at TU Delft

Design

Good design is more than just a great looking product, design is the means to connect values that are shared between brands & people in order to accelerate growth or stability of a product or service. It is my drive to make that connection happen as a designer through the means of innovation or design strategy, to either increase the value of a brand or to create a distinct position within a competitive market. Personally, I see brands as missionaries that have the potential to transform our current way of thinking in terms of wealth, equality, and sustainability.