Tunisha Singleton, PhD

5 Abonné

Accomplished brand partnerships and media strategy professional with a passion for where technology, culture, and storytelling intersect. 10 years of experience blended in client relationship management, strategic partnerships, business development, brand management, and digital content. Established quality contacts within digital, tech, business, and sports media. PhD in Media Psychology; Dissertation and doctoral research on branding and digital communication in sports.

media psychology marketing digital media psychology social media sport experience fan experience fan engagement fan psychology fandom media consumption customer experience branding storytelling transmedia storytelling sports communication sports augmented reality virtual reality technology user experience digital sport psychology emotion digital strategy digital marketing brand storytelling brand management social media marketing media fan identity community market research research live events digital communication live sports vr brand experience immersive experience immersive media marketing strategy mediated sport experience sport marketing fan identification group membership identity audience engagement consumer research consumer insight customer relationship management crm

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