Varidda Voraakom

Bangkok Metropolitan Area, Thailand Thailand

Head of Digital Strategy & Social MRM//McCANN | CIO McCANN WORLDGROUP

Advertising / Marketing / PR

In everything I do in life, I believe ‘Clarity of why helps bring clarity of what’. That’s the philosophy I live by and the reason I spend most of my career seeking meaningful problems worth solving and asking ‘why’. It all began 13 years ago when I leapt into the world of advertising. Since then, my career path has evolved from account management to consumer insights and strategic planning, which finally morphed into trendspotting and brand innovation, my latest obsession. Uncovering the truth and foreseeing the future has always been a lifetime fascination. It is where I can allow myself to be a thinker, dreamer, creator, inspirer, curator, catalyzer and anything in between. Above all...