Zafka Zhang

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* As Chief Strategy Officer, Zafka leads China Youthology's thought leadership in academic research frameworks and trend-signal tracking methodology. Zafka is also the chief evangelist for China Youthology's youth community engagement. He is an expert of Chinese youth subcultures. *Zafka has built extensive experience as a Digital Strategy Expert, being one of China's pioneering digital space researchers and bloggers. He was an Advisor for the Association of Virtual Worlds (a global industry association) and Director of Music Community and Public Relations for Creative Commons China. Zafka also headed the research team at HiPiHi (China’s first virtual world platform). *Zafka worked...

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Zafka Zhang

Présentations

青年文化追根溯源

社会学意识，人类学意识与每日人类学观察

J’aime

Using semiotics analysis to impact how consumers think about your brand

Semiotics in Brand Communication

SEMIOTICS OF BRAND BUILDING

Cultural approach to communication

The Epidemiology of Innovation

Exploring the role of cultural branding strategy in brand building

Experience is the Brand (How to Build a Brand Worth Talking About)

SXSW 2012 Panel: Rise of Co-created Shared World Communities

Japanese idols and fandom

Fandom

Fandom: An Introduction to the Cultural Phenomenon of Fandom

[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis

Crowd Companies: The Next 10 Years, Leweb Keynote

Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)

The Future of Business Models #FutureOf

MROCs - The Evolution of Listening

2012 05 15 eric ries the lean startup pwc canada

Lean Startup Key Concepts Overview

Cultural Insight and Strategy - A Sociological Agenda - TNS

Creative Brief Workshop

The Stories We Construct

How storytelling can enhance digital projects

Influence Through Storytelling

Co-creation. Past. Present. Future. CCE 2010

Design Methods in Organizational Development

Augmented Research

ILN in Person: Gamification of Healthcare

Research Methods for Online Games

Modeling the Mobile User Experience

My-Mobile-Self: Platform as Identity