Abhijit Gupta

Mumbai Area, India, Maharashtra India

CUSTOMER EXPERIENCE STRATEGY & EXECUTION, SERVICE DESIGN

Advertising / Marketing / PR

With more than 20 years experience in Advertising, One to One marketing & Loyalty Programs, I am currently a independent consultant advising organisations on Transforming Customer Relationships through a structured approach. I develop brand focused customer experience strategies, map touchpoints & service gaps and guide organisations in achieving better profitability through Advocacy and Customer Delight. Specialties: CRM, Customer Experience Management, Customer Touchpoint Mapping & Brand Strategies, Engagement & Referral Programs and Churn Management. As a special interest, I teach in the Mumbai University PG MMS program (Santa Cruz- Kalina Campus) as a visiting faculty. You can cont...