ELENA CASTÁN LARA

Madrid Area, Spain Spain

Digital Strategist at Mutua Madrileña

Advertising / Marketing / PR

I’m Passionate about understanding the emotional aspects of consumer behavior and enabling brands to express their personality. As well to develop new strategies to enhance brands and people in this new multichannel and multi-connected era where digital and offline become one. I have spent several years working for many brands with different targets in a wide range of categories: Automotive, Telecom , Banking, Hospitality, Drinks & Spirits, Food Chains, Securities and New Business. My goals in this industry are to continue helping brands to develop projects and not only campaigns, specially looking for new ways of interaction and value exchange through innovation and people needs. As we...