AnaMaría PardoPachón (amp2)

Madrid Area, Spain Spain

Strategic Social Innovation Facilitator&Consultant

Education

+CONSULTANCY: business definition, market positioning, strategy and innovation (Strategic thinking&plannig). The consultancy experience mainly comes from working in several non-profit organizations for several causes, all of them oriented to different fields i.e. civic culture, fair trade, environment and charity. +STRATEGIC MARKETING: analysis of the trends and consumer patterns of the market to introduce innovation into products and services, in order to develop new concepts and/or categories within i.e. the beverage sector. Further development and implementation of the necessary additional survey tools according to the marketing analysis results, such as surveys, interviews and brai..