Andrew Braithwaite

Sydney, Australia, VIC Australia

Strategic Planner at OgilvyOne Worldwide

A wise man once taught me the importance of “strong opinions held lightly”. I see this as the essence of what I do. As a strategic planner I am paid to understand things intimately. See them from the customers view, from the brands view, and from a broader cultural view. I read and talk and research and pore through data relentlessly to come to conclusions, insights and opinions. And nothing makes me happier than having that challenged, forcing me to reappraise, or stand up for, my own understanding. At Ogilvy I act as a brand, digital and engagement planner, specialising in identifying and enabling 1:1 communication opportunities across a range of industries including ICT, retail, tour...