Carlos Antunes

212 Abonné

Specialties: Strategic and digital presence, content/social and platform planning, market and consumer behavior mapping and analysis, mobile and internet Value-Added Services and social | content marketing (offer design for advertising agencies and as a client for celcos, mobile marketing and media interactivity), product design and development, digital projects management, business case analysis and planning, portfolio management, operations management, key performance indicators mapping and balance scorecard methodologies.

bcg cmo advertising imperative media digital

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Carlos Antunes

Documents

The CMO's Imperative

The CMO Imperative

The CMO Imperative

J’aime

Social Media Marketing

Unlocking App Success: How to Turn Your App Into a Mobile Growth Engine

Motivations of Early Adopters of Technology - The case of Social Networks

Games Research Brasil 2015(English Version)

10 Startup Business Puzzles Visualized and Explained

Customer Lifecycle Engagement for Insurance Companies

Digital Communication Strategy for Insurance Companies

Archetype Overview with brand examples & character compass

LinkedIn company pages: the untapped opportunity for SMBs

LinkedIn Company Pages and Followers

SC01 - TENDENCIAS DE COMPORTAMENTO EM BH

Zodíaco das Redes Sociais

CRM Practices in the Airlines Industry

Digital Strategy Toolbox 2014

Experiential Marketing: Many Discuss, Few Implement

If it don't make dollars, it don't make sense. Do you know your content ROI?

The Annual Planning Process & Social/Digital Media

Topman proposed marketing strategy

Social, Digital & Mobile Around The World (January 2014)

2014 Online Marketing Trends

Trends Changing Digital Marketing (Updated Deck)

The Evolution of Advertising: How Consumers Won the War for Their Attention

How to Use Outstanding Visual Language in a Presentation – Part I

Dove Evolution Of A Brand

From destination social to dispersed social: 10 trends in social media

How #GameThinking is Changing Brands?

ENGAGEMENTdb: Social Media Engagement Study of the Top 100 Global Brands

youPIX TANK

Understanding Content: The Stuff We Design For

60 Minute Brand Strategist: Extended and updated hard cover NOW available.