Caitlin Francke

Greater New York City Area United States

Global Head of Social Media + Content, Citi

Technology / Software / Internet

Sees opportunities others don't and maps the plan to get there. Student of the ever-changing digital world, with the longview of what is coming next and how to approach. As social media exploded over the past ten years, I built two social media disciplines for agencies from the ground up - one for a creative agency, another for a media holding company - growing revenue year over year. Work profiled in The Wall Street Journal. Prior to that, I built a content strategy department to help brands transition their messaging to digital. Skilled communicator who can simplify the confusing, fragmented new media landscape to drive innovation and adoption. Loves a challenge and sees many emerging i...