Personal Information
Entreprise/Lieu de travail
Colombia Colombia
Profession
Director de Planeación Estratégica at Feeling Company
Site Web
colectivoplanner.wordpress.com
À propos
I´m a brand strategist who believes in the power of insights to nurture brilliant ideas, not only ad ideas, but ideas that transform the brand and have an impact in the client`s business. I believe that as a planner we need to go beyond communications and start talking about brand and business strategy, finding new ways for brands to grow. In order to succeed brands should have a purpose beyond profits and embrace new ways of engaging their audiences. I`m passionate about human behavior, social sciences and technology, understanding these three things are the way to guarantee a relevant and differentiated strategy in the future.
Mots-clés
branding
planning
planner
marca
publicidad
agencias
publicista
insights
creatividad
brief creativo
estrategia
planeación
inspiration
strategy
advice
tips
casos
portfolio
portafolio
Tout plus
Présentations
(27)Documents
(2)J’aime
(33)11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021
Content Marketing Institute
•
il y a 3 ans
Storytelling and Storydoing: Regenerating True Connection and Lasting Engagement
Sustainable Brands
•
il y a 9 ans
WWBD?
VCU Brandcenter
•
il y a 10 ans
Chasing Insights with Google
VCU Brandcenter
•
il y a 9 ans
What Creativity Needs From Planning
VCU Brandcenter
•
il y a 10 ans
What Technology Wants from Planning
VCU Brandcenter
•
il y a 10 ans
The 9 Criteria for Brand Essence (TM)
Kirk Phillips
•
il y a 14 ans
What is Digital Strategy?
Julian Cole
•
il y a 11 ans
Estreategia Y Publicidad
Alejandro Zapata S
•
il y a 14 ans
Inovação
bethfurtado
•
il y a 14 ans
Dicas para os planners do futuro
carlosbronze
•
il y a 14 ans
FRACTURED AUDIENCE - Power to the Pixel presentation 2008
Alex Johnson
•
il y a 15 ans
Secrets of Simplicity: rules for being simple and usable (Giles Colborne)
cxpartners
•
il y a 14 ans
Consumer Insights en el Marketing: ¿qué son y cómo se generan?.
Consumer Truth - Insights & Planning
•
il y a 14 ans
Nokia: Connecting People In New And Better Ways
Nokia Conversations
•
il y a 15 ans
Modern Brand Building
Paul Isakson
•
il y a 15 ans
Planejamento
Thiago Miranda S
•
il y a 15 ans
Jason Theodor's Creative Method and Systems
Jason Theodor
•
il y a 14 ans
Creative Message Strategies
Largest Catholic University
•
il y a 15 ans
Alguien me puede decir qué diablos es un insight?
DDB Latina
•
il y a 14 ans
Modelo De Las Brechas Sobre La Calidad En El Servicio
daniel naranjo
•
il y a 14 ans
Naked Tokyo 1 Year On
naked comms
•
il y a 15 ans
MadInspain 2009
Juan Leal
•
il y a 14 ans
The New Negroponte Switch
schulzeandwebb
•
il y a 14 ans
Planning and measuring social media strategies
Lander Janssens
•
il y a 14 ans
The Audience Is Always Right
mad blog
•
il y a 14 ans
MiCase SuCase 2009
Fabiano Coura
•
il y a 14 ans
Movistar Digital Day Final - Quien es el usuario en internet?
Tuyo Isaza
•
il y a 15 ans
Data Driven Design Research Personas
Todd Zaki Warfel
•
il y a 16 ans
advertising stunts and ideas Q2|2008
Ayman Sarhan
•
il y a 14 ans
Personal Information
Entreprise/Lieu de travail
Colombia Colombia
Profession
Director de Planeación Estratégica at Feeling Company
Site Web
colectivoplanner.wordpress.com
À propos
I´m a brand strategist who believes in the power of insights to nurture brilliant ideas, not only ad ideas, but ideas that transform the brand and have an impact in the client`s business. I believe that as a planner we need to go beyond communications and start talking about brand and business strategy, finding new ways for brands to grow. In order to succeed brands should have a purpose beyond profits and embrace new ways of engaging their audiences. I`m passionate about human behavior, social sciences and technology, understanding these three things are the way to guarantee a relevant and differentiated strategy in the future.
Mots-clés
branding
planning
planner
marca
publicidad
agencias
publicista
insights
creatividad
brief creativo
estrategia
planeación
inspiration
strategy
advice
tips
casos
portfolio
portafolio
Tout plus