Drew Ford

Dallas/Fort Worth Area United States

Senior User Experience Researcher

Technology / Software / Internet

I work to understand the failures of technology to meet the user's expectations and needs through my passion to help people, affinity for technology, and curiosity and determination to investigate and solve problems. I tackle complex tasks and transform them into intuitive, accessible and easy-to-use designs. I collaborate with teams of designers, engineers, business analysts and product managers to uncover requirements and to influence the design direction to center around the needs and goals of the end user. I use a variety of investigative methods, both qualitative and quantitative, to unveil insights about users and their habits I then convert and communicate these insights to the d...