Eric Dwinell

Greater Minneapolis-St. Paul Area United States

Senior Manager, Programmatic Media at General Mills

Technology / Software / Internet

Digital marketing leader that has delivered strong results in Fortune 500 companies, advertising agencies and digital tech start-ups. Expertise in strategic planning, digital brand building, eCommerce program management, shopper marketing and social media marketing. My range of experiences and expertise are unique. I’ve managed 3M's eCommerce platform, created search engine marketing strategies for the Marines, developed a content marketing program for General Mills, managed Big G social media programs and built General Mills Digital Innovation Lab. Programs I’ve led have won accolades in Ad Age, Fast Company, iMedia Connection and ClickZ. Specialties – Digital Marketing, Social M