erlana castro

São Paulo, SP Brazil

Researcher, Professor, Bussiness Entrepreneur

Advertising / Marketing / PR

International expertise in planning and managing communications for large mass consumer brands - Latin America and Europe. Skilled at developing creativity oriented to strategy; challenging partners to innovate; and re-organizing processes aiming at maximum efficiency. Used to work for competitive industries such as Automotive, Telecommunications, Consumer Electronics, Brew, Cosmetics and Retail. Multi-cultured experience. Fluency in Portuguese, English and Italian. Good notions of Spanish and French.