Federica Brancale

Florence Area, Italy Italy

Web Analyst & Marketing Researcher

Advertising / Marketing / PR

Focus on web site optimization and lover of user behavior - SEO analysis and campaign - PPC analysis - Lead generation Strategy - Landing page and newsletter optimization - A/B and MVT test - Google Analytics Activity: customize dashboard, report, segmentation and set up (base) - benchmark - BI - Marketing Researcher - UX Analysis and Web Design optimization