Fritz Desir

Greater New York City Area, New York United States

Experience Design Director at McKinsey & Company

Mission: I use design & technology to improve experiences for people and brands in small ways (think websites, mobile apps) and in more meaningful ways (think integrated services & multi-channel experiences). Specifically this can take the form of experience strategy development, persona and user modeling, journey map creation, task & process flows, feature scoping, site/app maps, prototyping and user testing/validation. I also partner to help companies implement systems to strengthen their digital work workflows across the enterprise. The Skinny: I’ve spent the past 19 years (16yrs digital) creating communications, strategies and experiences that strengthen connection between humans...