Gael De Talhouet

Cologne Area, Germany Germany

Global Digital Director Laundry & Homecare

Consumer Products

. Lead & Transform : Digital transformation, grow e-commerce, define digital strategy, align stakeholders (marketing, sales, IT, agencies), make it happen in all countries. . Creation and implementation of global e-commerce and digital strategy, new structure and way of working to drive sales and consumer preference in 49 countries. . e-commerce : pure players, click & mortar, brick & mortar, increase skills and grow sales . Global digital campaigns for global brands across multiple touch-points (brand websites, social media, mobile, content, bloggers outreach, viral videos, PR), creative agencies steering and digital media planning. . Selection and deployment of global tools : CMS, we...