Derek Lee

Singapore Singapore

Audience Researcher

Technology / Software / Internet

► Plan and develop techniques to identify sub-populations of Facebook’s global audience, improving ad targeting clusters and leveraging internal and external data to assess potential and future trends. ► Provide directly actionable insights to specific advertiser categories, including enabling advertisers to develop creatives and copy that is relevant to current topics of conversation and global seasonal events (Fifa World Cup, Ramadan) among a particular Facebook audience. ► Work with third party research firms to develop research on demographic, psychographic profiling, group behavior and dynamics and societal trends of Facebook sub-population.