Gia Lyons

Greater Minneapolis-St. Paul Area United States

Director, Product Marketing

Technology / Software / Internet

I am responsible for outbound marketing activities for Jive's internal product portfolio, for Jive's focus on the North American Healthcare vertical, and for Jive's partnership with Cisco. ACCOMPLISHMENTS Published a top 10 thought leadership article on CMSWire.com that became globally syndicated and drove greater brand awareness. Created and launched a CIO-targeted campaign in 2014 that successfully sustained lead generation rates during a competitive market shift in our software category. Launched our first-ever vertically focused integrated marketing program designed to drive greater revenue in the North American healthcare sector. KEY RESPONSIBILITIES Inform product direction u...