Igor Masnjak

Geneva Area, Switzerland Switzerland

Business research and development

Advertising / Marketing / PR

Managing and evolving research programmes with leading agencies and innovative newcomers in the world of media, consumer, technology and strategic insights. Setting up, collecting and turning data into insights that are easy to understand, accurate and actionable. Strategic research and inputs into product and consumer lifecycle insights based on holistic analysis of multichannel data, multiple funnels, value chains ad competitive context. Digital convergence across range of industries is slowly but surely redefining what industries, consumer behaviour of the future will be. The intersection of best in customer & market insight, science & technology and culture, art & design and is w...