Juan Pablo Carrero / @maquinista

Madrid Area, Spain Spain

Strategic Planner Director at Wunderman Spain / Blast Radius

Advertising / Marketing / PR

My role is to define the strategy for the Brand in a digital environment considering multiple factors such as brand essence, market structure and competitors, relevant trends, consumer insights, and the value of the different communication channels given specific goals and conditions of the business model. I have to support the creative work in terms of providing insights and briefing; and then evaluating the results in order to achieve the best creative quality to be delivered to the clients. One of the most interesting parts of my job is to integrate different areas of expertise trying to facilitate teamwork (creativity, analytics, account management). I believe that integration is p...