Simon Kaiyu Li

Sydney, Australia Australia

Director, Strategy & Insights at MultiConnexions

Advertising / Marketing / PR

A hands-on end-to-end strategist with experience across creative and media agencies, working from insight exploration, brand positioning/architecture through creative and comms solutions. A true believer that human truths can connect brands to people - and a skilful researcher and explorer to get to the truth using quantitative, qualitative, listening and semiotic methods. Experience: - 16 years of hands-on experience that contributed to the growth of world's leading multinational and local brands - Expertise straddling branding, advertising, shopper, media, culture and insights - Research experience covering consumer segmentation, brand positioning, NPD, U&A, creative testing, shopp...