Krithika Rosenthal

Greater New York City Area, New York United States

Senior Manager, Strategy at SapientRazorfish

Advertising / Marketing / PR

MBA graduate in Marketing and Communications and Media from Fordham University, New York. Expertise in content development, cross-platform strategy, research and analysis, consumer behavior and positioning. Strong understanding of social media for community development and management. Skilled in listening, researching and employing the insights from patterns in social conversations to develop and oversee the execution of the engagement strategies that align with the marketing objectives of the brands. Bilingual in Hindi and conversational in Tamil. Key Achievements: Managed the P&L of celebrity chat show, Let's Talk aired on ZoOm TV, India and successfully positioned and differentiat...