Lance Callaghan

Orange County, California Area United States

Marketing and Business Development for Games

Advertising / Marketing / PR

Strategic marketing expert with B2C, media, interactive entertainment and consumer goods background; 10+ years experience with P&L management on integrated communication plans (Mobile, Online, Social, TV, Print, Outdoor, Direct, Events, PR, Grassroots, Retail); specializing in acquisition and retention strategies. Specialties: marketing/advertising, brand management, strategic planning, marketing communications, online content, social media, and interactive entertainment.