Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Marketing Strategy || Customer Experience/CRM ► Let's Connect
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.lesliehoward.com
À propos
MARKETING LEADER
A business leader who specializes in driving revenue by building go-to-market, demand generation and CRM programs. Has a proven track record of building and managing cross-functional teams who are sought-after for their disciplined use of customer insight and data analysis to increase return on marketing investment for some of the most admired companies in the world including American Express, IBM, Lenovo, SAP and Verizon.
INNOVATIVE STRATEGIST
A creative problem solver who has developed innovative strategies to launch or correct under-performing marketing programs.
• Created Verizon’s first customer segmentation that was not solely based on contract expiration. It help
Mots-clés
crm
gtm
marketing
creative
market research
communications
marketing strategy
marketing and advertising
b2c
recommendations
conversion
email marketing
marketing analysis
acquisition
Tout plus
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300 slideshares that entrepreneurs must read
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•
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O&M Guide to Owning Share of-Voice at an Event
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•
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•
il y a 16 ans
Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Marketing Strategy || Customer Experience/CRM ► Let's Connect
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.lesliehoward.com
À propos
MARKETING LEADER
A business leader who specializes in driving revenue by building go-to-market, demand generation and CRM programs. Has a proven track record of building and managing cross-functional teams who are sought-after for their disciplined use of customer insight and data analysis to increase return on marketing investment for some of the most admired companies in the world including American Express, IBM, Lenovo, SAP and Verizon.
INNOVATIVE STRATEGIST
A creative problem solver who has developed innovative strategies to launch or correct under-performing marketing programs.
• Created Verizon’s first customer segmentation that was not solely based on contract expiration. It help
Mots-clés
crm
gtm
marketing
creative
market research
communications
marketing strategy
marketing and advertising
b2c
recommendations
conversion
email marketing
marketing analysis
acquisition
Tout plus