Personal Information
Entreprise/Lieu de travail
Greater New York City Area, NY United States
Profession
Analyst, Advisor, Author | Board Member
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.rebeccalieb.com/
À propos
Content strategy, content marketing and digital marketing Innovation. As a high profile and well respected analyst, practitioner, strategist, advisor, author and speaker, I've been at the forefront of digital advertising and media since the beginning. I've also published a significant body of original research, including a large body of work on the topics of content marketing, content strategy and converged media.
I have deep experience in marketing for media and tech companies, often with a global purview, and have also served as a strategic advisor and corporate trainer to a wide range of brands such as Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, Cisco, DuPont, Pinterest, ...
Mots-clés
content marketing
content strategy
altimeter group
rebecca lieb
converged media
digital marketing
social media
research
jessica groopman
poe
mobile
measurement
contently
customer experience
mobile marketing
susan etlinger
real-time marketing
rtm
advertising
jeremiah owyang
sxsw
marketing
ibm
metrics
kaleido insights
customer journey
digital advertising
ad blocking
local
cpg
cofactor digital
omnichannel
retail
native advertising
pinterest
pinstitute
dan kimball
thismoment
wearables
content measure
ent
content metrics
customerjourney
contentstrategy
digitaltransformation
adobesummit
iot
contentmarketing
change management
#df14
#contentmarketing
#lieblink
#contentstrategy
#altimeter
#contentmarketing #contentstrategy #altimeter #@li
#altimeter #contentmarketing #@lieblink
atlanta
digital summit 2013
wave
vertical social networks
spiceworks
bazaarvoice
#bsocial13
big data
real time marketing
social listening
trends
gamification
2013
spredfast social summit
advertising and marketing
social media strategy
twitter
facebook
dma
local search assn.
iab
coop advertising
poemedia
paid owned earned media
#contentnow
syncapse
charlene li
seo
search rockstars
sem
marketing strategy
report
b2b marketing
corning
iron mountain
cmi
eloqua
altimeter
publishing
iphone
mobile media
ipad
pubappx
roi
online
prsa
media
social
pr
Tout plus
- Présentations
- Documents
- Infographies