Lon Bason

Dallas/Fort Worth Area, Texas United States

Broadcaster-by-Birth | Integrated Commercial Security System Design & Sales by Day | lbason@adt.com

BRAND? 99.5 The Wolf (KPLX-FM) was the #1 most recognized Country radio station in the United States and on the internet. SALES? 99.5 The Wolf was consistently the Dallas-Fort Worth market leader in gross revenue. PROFITABLE? Consistent Broadcast Cash Flow of 45-50%! MARKETING? 99.5 The Wolf's logo was displayed proudly on vehicles, t-shirts and ball-caps all over DFW and Texas. COMMUNITY? 99.5 The Wolf raised over $1 million per year (in a 3-day radiothon) for St. Jude Children's Research Hospital. EVENTS? The annual one-day Wolfdance produced hundreds of thousands in Sponsorship dollars, and drew thousands of loyal Wolf fans each year to Sundance Square in downtown Fort Worth. Broadcas...