NCR - National Capital Region, Philippines, Philippines
WorkDigital Strategy, Performance and Media Planner
Industry Advertising / Marketing / PR
About I specialize in communication strategy, performance analytics and digital media planning.
As an Associate Planning Director, I lead the management, organization, analysis and synthesis of customer, web and any other forms of data for Tribal Worldwide. Using data and consumer insights, I help make marketing messages stronger and customer programs more effective by giving data-driven insights, digital strategies, channel recommendations, reports and action points. I am currently involved in managing the accounts for Smart Communications, Talk 'n Text, CLN and CDO.
Previously, I was a Channel and Performance Planner for OgilvyOne Manila, where I handled FMCG (Pond’s, Clear, Rexona, Lady’s ...