Brian MacSweeney

Auckland, New Zealand New Zealand

Product strategy & Development. UX & Design. Sports & Betting.

My focus is on strategic product development and user experience for consumer channels across sports betting and media. I am currently UX Director at Betgenius, now known as Genius Sports, a global sports and gaming technology comapny. I am based in Auckland, New Zealand but work with our London and Melbourne offices, spending significant time working on the road. I am entirely focused on product strategy and hands-on product development for sports and betting. The last two years have also seen a push into the world of marketing technology, a rapidly evolving area that will and needs to change significantly. Prior to Betgenius I had started my own company (Boolabus) to innovate in spo...