Personal Information
Entreprise/Lieu de travail
Greater New York City Area, new york United States
Profession
Global Head Of Strategy on Gillette, Venus, Braun & The Art Of Shaving at Grey Group
Secteur d’activité
Advertising / Marketing / PR
Site Web
nigelrahimpour.carbonmade.com/
À propos
I'm a former war-correspondent who has helped bring modern relevance to legacy brands. Unlike advertising, journalists don't have a media-budget. Their story will only be printed, if it can compete with the cultural content people choose to consume.
This is why I always look for the original story that makes a difference, the kind that's as interesting as the cultural content. After all, culture is the real competition and I help brands get an unfair share of it. For example, the work on Cheerios sparked a national debate about race and was one of the most talked about campaigns ever in America. It also sold a lot of cereal.
My experience is global, multi-disciplinary and cross-categor...
Mots-clés
advertising
social
strategy
culture
account planning
sharing
engagement
social media
vision
convention
disruption
werbung
media
management
equity
brand
share holder value
communications
digital
branding
marketing
relevance
differentiation
relevant
different
cultural tension strategy
innovation
strategie
cult
marketing theory
research
movements
brand strategy
consumer
pop culture
Tout plus
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A Planner's Playbook - Everything I learned about planning at Miami Ad School New York
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What does it take to win a Lion?
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the politics of cooking
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100+ Beautiful Slides from #CannesLions '11 from @jessedee
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Personal Information
Entreprise/Lieu de travail
Greater New York City Area, new york United States
Profession
Global Head Of Strategy on Gillette, Venus, Braun & The Art Of Shaving at Grey Group
Secteur d’activité
Advertising / Marketing / PR
Site Web
nigelrahimpour.carbonmade.com/
À propos
I'm a former war-correspondent who has helped bring modern relevance to legacy brands. Unlike advertising, journalists don't have a media-budget. Their story will only be printed, if it can compete with the cultural content people choose to consume.
This is why I always look for the original story that makes a difference, the kind that's as interesting as the cultural content. After all, culture is the real competition and I help brands get an unfair share of it. For example, the work on Cheerios sparked a national debate about race and was one of the most talked about campaigns ever in America. It also sold a lot of cereal.
My experience is global, multi-disciplinary and cross-categor...
Mots-clés
advertising
social
strategy
culture
account planning
sharing
engagement
social media
vision
convention
disruption
werbung
media
management
equity
brand
share holder value
communications
digital
branding
marketing
relevance
differentiation
relevant
different
cultural tension strategy
innovation
strategie
cult
marketing theory
research
movements
brand strategy
consumer
pop culture
Tout plus