Paul Roberts

Glasgow, United Kingdom United Kingdom

MyCustomerLens | helping sports organisations unleash customer-led growth

Entertainment / Sports

I have spent the past 20 years helping commercial and sports organisations to unleash growth by improving customer experiences. I’ve worked with sports, banking, telecoms and energy companies in the UK, Australia and New Zealand. The common thread throughout my career, has been my driving passions for sport and great customer experiences. Regardless of their size, industry or continent, most organisations face a remarkably similar challenge. To consistently delivering great experiences that customers rave about, they need: - A real-time understanding of customers’ needs, expectations and experiences - A culture and processes that support a consistent ‘outside-in’ approach to designing p...