Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
Chief Marketing Officer, Findmypast
Secteur d’activité
Technology / Software / Internet
Site Web
http://www.flightnetwork.com
À propos
I believe effective marketing demands a combination of two opposing variables: creativity and logic.
In my 20 years experience growing digital and traditional brands in North America and Europe, I have brought both the art and the science to building compelling propositions with effective measurement systems.
Working in both entrepreneurial and blue chip businesses, I have built customer bases from zero as well as overhauling mature businesses. As Marketing Director for Tesco’s Blinkboxbooks.com, I led a mobile-first ebooks business from 0 to 100,000 customers in 8 months, mining for successful channels in app marketing, multichannel acquisitions, and native content marketing. As Chief...
- Présentations
- Documents
- Infographies
If you try to build community, will they come?
Daniel Lee
•
il y a 9 ans
Social CMI: Audience: First Time Buyers
Brandwatch
•
il y a 7 ans
The Stackies 2018: Marketing Tech Stack Awards
Scott Brinker
•
il y a 6 ans
Lecture 1: Business Model & Customer Development
Stanford University
•
il y a 12 ans
Brand management in a digital world (LBS)
Ian Crocombe
•
il y a 9 ans
The 6 Metrics Every Subscription Business Needs to Track
Kissmetrics on SlideShare
•
il y a 11 ans
Global Trends in the Property Portal Industry - Simon Baker, Executive Chairman, Property Portal Watch
Property Portal Watch
•
il y a 9 ans