Mark Gibson

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Sales enablement and content development consulting for sales performance and marketing effectiveness. We help B2B companies to create sales & marketing content that includes: 1. Inventories of emails, customer stories, questions to ask buyers and answers to FAQ's 2. Buying process and persona development to drive content relevance 3. Problem-cause & capabilities mapping 4. Core messages, point of view, storyline, visual storytelling and whiteboarding 5 A platform to provide a single point of access to enterprise and deploy content We partner with: HubSpot for inbound sales, lead gen and marketing automation, WittyParrot for content delivery for content marketing, sales engagement and n...

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Mark Gibson

2019 SaaStock Opening Keynote | Sales as a Science and Go To Market Fit

Learning in the Flow of Work

The SaaS business model and metrics

The New Rules of Selling