Fusionspark Media, Inc.

172 Abonné

It all started in Tokyo, in 1998. I was in a bar, digging into a plate of fried squid legs. I looked at the Toyota marketing executives sitting across from me and said, "You know, I think this Internet thing is going to stick around for a while." My brilliant prophecy (certainly, this hadn't occurred to anyone else!) started an all-night discussion in broken Japanese (mine) and broken English (theirs) about the emerging role of online content and visual storytelling to build audience and drive engagement, And so began my Content Marketing journey. By 1999, I'd incorporated FusionSpark Media and launched One World Journeys. Sponsored by Epson, One World Journeys was an innovative pr...

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