Samrat Kakkar

New Delhi Area, India, Delhi India

Regional Digital Head - North at Mindshare

Over the course of my career , I have been part of projects that have augmented people, process & technology. Though towards the initial stages of my career, the focus was on marketing projects , in recent years I have focussed & worked on projects that have aligned business goals with the evolving digital landscape. As a digital business designer, my endeavour is to align business goals & consumer behaviour with the changing digital landscape. I therefore help brands across 3 stages - digital solutions, digital innovations & digital transformation, with customer at the center of the changing digital landscape. My work involves - Design new digital opportunities for interaction with ...