Simone Krouwer

native advertising branded content research nieuwsmedia content marketing onderzoek news media simone krouwer communicatie sponsored news branded content news media gesponsorde content health narratives message sidedness narrative persuasion behavioural science gezondheidscommunicatie corona gedragswetenschappen digital participation e-participation digitale participatie onderzoek native advertising sponsored content disclosure labels labels thesis scriptie masterproef university of antwerp paid content distribution mobile news apps university narratives advertising science study sponsored ads persuasive health campaigns advertiser credibility narrative persuasion study - health narratives - c vaccinatietwijfel gedragswetenschap communicatiewetenschap storytelling gedragsinterventies coronatijd gedragsverandering behaviour club communicatiewetenschappen reactance goal gradient effect nudging framing behavioral science citizen participation science podcast science in press public outreach science communication scicomm online participation employerbranding universiteit antwerpen vub publireportage online advertising onderzoek wetgeving native advertising labelling native advertising study mobile native advertising case study content studio's online vragenlijsten qualtrics spss training data analytics statistiek big data data-analyse ancova anova spss wetenschappelijk onderzoek universtiteit antwerpen de persgroep de persgroep advertising content distribution content distributie journalistiek personal branding medium.com researchgate academia.edu grad school phd academics academia social media branded content mobile branded content nieuwsmedia facebook marketing healthnar advertorials chlamydia marketing inforgraphic nativeadvertising