Lantmännen Unibake

Copenhagen Area, Capital Region, Denmark Denmark

I would love to talk about "Great croissants come rain or shine" and other stories with a twist from the Bakery Report. When I took over the responsibility of a traditional report, I changed it completely. First of all, I argued internally that a report must be worth reading. Secondly, it is so much about relatability i.e. creating great stories that you can connect to. Good content is all about building relations and making people care about you. To my mind, we must embrace twists with tension and when I argue in favor of this standpoint, I have a lot of good examples to bring to the table. Face to face, would you like to share good examples of how to make a powerful change and with ...