The China Gap

social media digital marketing thechinagap marketing e-commerce culture platform media weibo china online shopping socialmedia integration consumer millennial content online campaign brand building behaviour internet marketing strategy baidu wechat digital top10 global top50 technologycompanies facebook smmarketing search engine purchase motivations m-commerce branding copyright multimedia video viewing adaptability ozsale groupon internet penetration marketing intelligence insights webrooming showrooming product self actualization touch point emotion reputation brand management influence brand conscious class impulse buying brand search blog creation commerce habit strategy webpage knowledge education guidance wine tailor customers adapt family redesign rewrite repositioning testing repackaging reinventing customer service payment tmall targeting market entry e-channel positioning segmentation marketplace kfc mcdonalds coke instant chicken analytics product launch profile usage psychology smartphone media environment competition advertising buykee weber shandwick tmall. taobao tencent ecommerce