Veronica Torras

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Originally from Barcelona, I studied Pharmacy and I have worked as Marketing Manager in a retail company that offered products for women's health for 6 years. However I wanted to reinvent myself and I moved to the startup sector after finishing my Executive MBA at ESADE Business School. I spent the following 5 years training and coaching entrepreneurs on methodologies to validate business hypothesis, minimize risk and build a minimum viable product (Lean Startup, Customer Development and Business Model Design). I offered these service to startups through accelerators and innovation departments of companies. I also was Lean startup coach at Singularity University in Sillicon Valley (GSP 2013)

customer creation customer discovery custdev entrepreneurship lean startup customer development startups business models leanstartup customer validation modelos de negocio estrategia innovación curva de valor matriz c-r-e-a mapa de la empatía canvas océanos azules modelo canvas comunidades de salud cupones digitales social media promocin digital marketing online health farmacia 20 redes sociales en salud salud 20 marca otc 20 salud health 20 tarjeta de fidelizacin virtual

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Veronica Torras

The Power of Social in health and healthcare

Empowering the True Healthcare Decision Makers – Women

Netflix marketing plan

Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.

Gary van Broekhoven (Health Mavericks - OpenIDEO) / Design Thinking

Lean Analytics workshop (from Lean Startup Conf)

Startup Metrics for Pirates

Estudio Marketing en Medios Sociales en España

Six Thinking Hats

Visual Thinking

Business plans versus business models - 2010

Four Phases of Customer Development

The Lean Startup

Comunicación 2.0 entre profesionales sanitarios

Plan de marketing farmacéutico 2.0

081015 Capital Concepte i Capital Llavor ACC10